In 2020, only about 42% of people preferred to buy life insurance in person, according to the 2020 Insurance Barometer Study from LIMRA. Historically, the majority of people who purchased life insurance have done so in person with an agent but as the use of technology has increased people have shown an increased interest in online purchasing options. "More insurers are adjusting to demand by offering no-medical exam options that account for all health classes as well, rather than reserving these options for only the healthiest applicants." "To keep up with our customer demand, we went from having three no-medical exam life insurance options in early 2020 to seven in 2021, with more on the horizon for 2022," said Eloise Spinello, associate director of account management at Policygenius, in a statement.
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